I partnered with the great people at ZocDoc to write a 360° campaign aimed at getting doctors more engaged with ZocDoc. We worked with the amazing Arturo Castro (Roadhouse, The Menu), to bring the funny and possibly marry a medical skeleton. The campaign was a major hit, getting over two million views, and yes, a lot of them came from the medical skeleton.

Creative Director: Jon Lurie
Lead Copywriter: Brendan Fitzgibbons
Director: Matt Mayer