Passenger Shaming + The Points Guy
I was the lead copywriter for a collaborative campaign between The Points Guy and the popular IG, Passenger Shaming, created by ex-flight attendant, Shawn Kathleen. We wrote a series of funny instructional videos and copy aimed at giving passengers an inside scoop of proper airplane etiquette from the perspective of Shawn Kathleen. The goal was to make sure every passenger never made it to the Passenger Shaming Hall of Shame. The campaign was a massive hit, going viral and getting press.
Staring: Brian Kelly (The Points Guy) & Shawn Kathleen
Directed By: Kristen Hartley
Lead Copywriter: Brendan Fitzgibbons
Viral Videos
Each video describes some annoying passenger behavior that needs to stop, but will probably continue because humans are hilarious maniacs. From left to right, “Why You Should Never Go Barefoot on a Plane,” “How to Get Your Flight Attendant to Love You,” “Stop Pushing the Call Button,” and “Things You Should Never Do On a Airplane.”